Adidas Restructures Operations with Up to 500 Job Cuts After Strong Profits

Adidas has announced plans to cut up to 500 jobs at its headquarters in Herzogenaurach, Germany, as part of a broader strategy to simplify its operations. This decision comes after the company posted better-than-expected profits for the 2024 holiday quarter, with sales growth of 19% and an expected 5.97 billion euros in revenue. The job cuts are part of a restructuring effort aimed at aligning the company’s operations with its evolving business model, focusing on improving efficiency and agility. Adidas emphasized that these layoffs are not part of a cost-saving program but a strategic move to adapt to the company's new reality. The restructuring also reflects Adidas' commitment to sustainability and its focus on iconic product lines like the Samba and Gazelle, which have helped boost sales in recent months. As Adidas moves forward, it plans to continue focusing on operational efficiency, product innovation, and sustainability as key drivers for long-term success.

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Adidas Restructures: 500 Job Cuts Following Better-Than-Expected Profits